With so many options it can be challenging to pinpoint what service to offer, and to which audience. You may have heard the phrase “the riches are in the niches” but also don’t want to miss out on an opportunity to generate revenue from anyone who’s willing to pay you.

While it can be tempting to cast a wide net, every “and” you add to your service or audience description decreases the impact by half. As with any business, your services will evolve over time, but here’s a three-step process to get you started.